#001 · Kraa’s monthly design inspiration
Studio Size, Anthropic branding, Viewpoint Snøhetta, Alexey Sekachov.
Spotlight
Studio size
Design studio based in Zagreb, Croatia. A group of creatives who left their cushy jobs at large companies to dive into the creative process and create something that continues to influence and inspire future generations. It's about staying a student, exploring the depths of creativity, learning new skills, and loving your life.
Studio Size website →
Studio Size was kind enough to answer few of our burning questions about how they manage to consistently output high quality work. Discussion between Lev from KraaDesign team and Studio Size’s Brand Strategist Ivan Fristic.
There is a snippet on your website that caught our eye: "It's about staying a student, exploring the depths of creativity, learning new skills, and loving your life." This seems refreshingly humble and human. Could you speak more about this and your studio's general philosophy?
The idea of staying a student is at the core of how we approach our work. Curiosity isn’t just a useful trait in design—it’s essential for growth, evolution, and staying humble. We believe that continuous learning and skill development should be something you enjoy, not just something you do out of necessity.
As for loving your life, this speaks to the way many agencies and studios operate—long hours, tight deadlines, and a culture that often leads to burnout. We think that’s a shame, especially in a field as fulfilling and expressive as design. A creative career should be something that can sustain you for a lifetime, not something that forces you to step away because of exhaustion. That’s why we’ve built Studio Size differently:
We don't pitch
We don't work overtime
We don't work weekends
That doesn’t mean we stop thinking about design outside of work hours, but it does mean we set boundaries. We believe that achieving a balance between personal and professional life isn’t just about well-being—it directly influences the quality of the work we create. A holistic approach to life leads to better, more meaningful design.
Anthropic branding
Anthropic’s new branding takes a refreshingly understated approach in a tech world often filled with bold colors and flashy designs. Designed by Geist, it leans into a soft, neutral color palette and crisp typography, creating a look that feels approachable yet serious. It’s a choice that seems to say, “We’re here to do the work,” without needing to shout about it.
There’s a subtle complexity to the design, with modular layouts and patterns that hint at the intricate nature of AI. It doesn’t try to wow you with flash or gimmicks, and that’s part of its charm. Instead, it feels steady and thoughtful—perfectly in line with Anthropic’s mission to prioritize safety and reliability in AI development. It’s branding that doesn’t need to shout to make its point.
Viewpoint Snøhetta
The Norwegian Wild Reindeer Pavilion
Viewpoint Snøhetta (also known in Norwegian as Tverrfjellhytta) is located on the outskirts of the Dovrefjell-Sunndalsfjella National Park, overlooking the mountain Snøhetta. The building is open to the public during the summer months, serving both as an observation pavilion for the Norwegian Wild Reindeer Foundation and as a hub for the foundation's educational programs.
IC Star
Alexey Sekachov
This week's IC Star is Alexey Sekachov — an Amsterdam based designer. In his own words, Alex is a product designer with passion for turning good ideas into great looking products. Focused on interaction design and mobile interfaces.
Weekly inspiration is published every Thursday on 10.00 CET
Discussion
